Shopper program to leverage the craft cocktail trend and the versatile nature of Bombay Gin which included:

• On Premise Program

• Off Premise Program

• Product and Cocktail Photography

Product launch for a high alcohol lager from Pabst Blue Ribbon which included:

• Brand Strategy

• Brand Positioning

• Brand Design

• Brand Photography

Product launch for a light easy drinking lifestyle lager from Pabst Blue Ribbon which included:

• Brand Strategy

• Brand Positioning

• Brand Design

• Brand Photography

Product launch for a non-alcohol lager from Pabst Blue Ribbon which included:

• Brand Strategy

• Brand Positioning

• Brand Design

• Brand Photography

Content Video

Content video showcasing the Goodyear Blimp exhibit at the College Football Hall of Fame

Grey Goose regional program highlighting ethnic diversity of bartenders in the Chicago area

Promotional advertising campaign for Patron. Included POS advertising and  promotional components. 

Promotional advertising campaign
for Bombardier Wells English Ale.
Included point of sale advertising
and  promotional components. 

As Americans things like race, class and politics will always divide us. But one thing will always bring us together. Football. This 2015/2016 campaign for the Atlanta Falcons broke away from typical NFL advertising. A grassroots anthem led by Samuel L. Jackson, calling Atlanta to Rise Up.

Promotional video supporting veterans by The Home Depot Foundation.

Internal video for The Home Depot.

The poetic, rap-like flow of these Famous Footwear spots is purposely quick and fast-paced just like a woman's life. Focus group testing makes every creative grumble. But, for us, these spots tested through the roof because women saw these ads as a reflection of real life and not just another shoe commercial. 

Off premise promotional program launching the Pabst Blue Ribbon’s music program Sound Society

Pabst Blue Ribbon Music Program 2020

In-store promotional program leveraging Cey Adams

In-store promotional program leveraging Pabst Blue Ribbon’s Art program

Integrated advertising campaign for Friday's new Stacked Burgers. Project included digital components and point of sale advertising. 

Co-branded cocktail program promoting the versatility of Grey Goose Vodka and Bombay Gin

Summer Grey Goose cocktail program

Logo and Packaging design for
DOC's Hard Lemon.

Oakheart + Cola ready to serve packaging

Summer program to increase the awareness of M+R being an everyday occasion beverage.

Concept, design and packaging for  
the Rolling Rock Town Fair music festival.

Content video highlighting London Fletcher’s Hall Of Fame induction

Campaign to remind people that no matter what your holiday personality, a Home Depot gift card is always the perfect choice. These videos ran as pre-roll on YouTube and as newsfeed content on Facebook and Twitter.

Content video highlighting Goodyear’s support of the NBA and Athletes Versus Crohn’s Foundation

Direct mail and digital program

Direct mail and digital program

Direct mail and digital program

Holiday program for Dewar’s Scotch

As Schwab Trading Services new AOR, we were tasked with differentiating and re-establishing Schwab as a relevant player in today’s trading market. Many traders looked at Schwab as old and stodgy. This campaign helped position Schwab Trading Services as a place for traders to fuel their natural trading instincts. Over a two-year period I was oversaw, concepted and wrote all digital advertising, including, standard ad units, native display units, dynamic display units, rich media, social, pre-roll, micro-sites, landing pages, and materials for their first live-streaming event.

Promotional advertising campaign
for Bombardier Wells English Ale.
Included point of sale advertising
and  promotional components. 

Brand positioning, logo and packaging design for a line of healthy snacks.

Packaging & rebrand for A&W Root Beer.

Building brands with personality
through typography.

Design for internal corporate newsletter for RC Cola

As Dr Pepper’s new digital agency, we were given the assignment to take Larry Culpepper into the digital space for Year 2 of the campaign. Year 1 was all about how Larry claimed he invented the new four-team College Football Playoff bracket. So for Year 2, we decided to create Larry's backstory. Just who in the heck is this guy, and how in the world did he invent the playoff?

In-store POS
and product display.

Logo, packaging and in-store POS for VIBE Beverages.